Monthly Snapshot

Date:

• Report Dates: select the start and end dates.
• Snapshot Day: select the Average rank or 1 specific day of the month that you want the report based on. 
  
• # of days: If you select Average for the Snapshot Day, then you may opt to display the number of days that were included in the average rank calculation. For example, a result of 25 (29) means that the keyword held an average rank position of 25 and that it ranked for 29 days during the particular month.
• Rounded Average: by default, the average rank is rounded down to a whole number in such a way that 1.x will always equal 1. If you want the decimal place included, then disable this option.

• Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.

Display General Columns:

• Search Engine: displays a search engine icon per row in addition to the search engine name at the top of the table)
• Website (URL) per row. 
• Brand Impact: select Positive, Neutral, and/or Negative and report Competitive View to display a reputation management report.
• Keyword Tags: displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter.
• Landing Page: displays a column containing the URL of the page that the keyword ranked highest for on the last day of the report period.
• Landing Page Tag: if you have added campaign Landing Page Tags, you can display them in the report by enabling this setting.
• SERP Snapshot: enable to display the SERP Snapshot column with a screen icon that can be clicked to view the actual search engine results per keyword
• Keyword Performance Graph: enable to display a graph icon that when clicked launches a trend graph displaying rank and visibility or landing pages, and provides a quick option to launch the SEO Monitor per keyword
• Rank Color Scale: displays rank cells with a heat map based on positions.

Display Rank Columns:

• Baseline: displays a column with the rank on the 1st day the keyword was added to the campaign, or if the keyword did not rank within the maximum supported results tracked by each search engine, then Baseline displays the first rank recorded by Rank Ranger for the Keyword when it did rank.
  Refer to our current list of supported search engines for rank depth and additional information.
• Mom Change: displays a column with a keyword rank change for the last two months of the selected date range.
• Period Change: displays a column that represents the rank change between the first month of the date range and the last month
• Overall Change:  displays a column with the difference between the baseline rank and the latest month displayed in the report. 

Display Keyword Metrics Columns:

• Avg. Monthly Volume: based on Keyword Planner when the keyword was added to the campaign (learn more.)
• Keyword Difficulty: Keyword Difficulty Score from 0-100. Learn more...

Notes: adding the notes into the graph of the Visibility Widget

• Show/Hide Notes (Single Date)
• Show/Hide Notes (Single Date): these are notes with a date range.
• Or click the +Add Note link to create a new note

Sort and Group:

• Sort Field: select the field you want the report to be sorted by.
• Sort Direction: select the sort direction ascending or descending.
• Group by Domains or Keywords determines the content of each table.

Columns Order:

• Drag and drop - to move the column to the desired location in one step
  or
• Click the arrow down/up - to move one column space at a time
  
  Note: The hidden columns can not be re-ordered. If the table doesn't display the desired column, go to the Report Options > Display and turn the toggle ON for that column, and then re-order the columns. 
  
  

Filters:

• Display: Select from the list of Top 10,20,30 ... Top 100 rank to display the results of the last week of the selected Date Range
  OR Filter by
• Minimum Rank: specified minimum and
• Maximum Rank: specified maximum rank range you want to display
• Search Volume: Filter by Search Volume that is greater, equal, or less than the specified value. 

Keywords:

• Select Keywords you want to be displayed in the report.

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here.

Keyword Tags:

• Select Tag(s) to filter the report results by using the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.
• Select a Tag Filter
  Contains at least one (OR) - this option will include any of the selected keyword tags.
  Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report. 

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Websites:

• Choose whether or not to highlight the primary URL (campaign domain) in the report.
  
• Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
  

Search Engines:

• Select the search engine(s) you want to be included in the report.
• Use the up and down arrows to reorder the display of search engines in your report, if desired.
  

Widgets:

• Show/Hide Visibility Widget.

Save

• Click the Apply Changes button.
  

• Account Default
• Profile Default
• Campaign Default
• Client Dashboard Default